Digital Marketing 101: A Complete Learning Pack
Learn How to Get Found, Build Trust, and Win Customers Online
9 Straightforward Marketing Guides to Help You Attract, Engage & Grow Online
Discover the 7 core digital marketing systems every small business needs – explained simply and ready to use. In under an hour a day, you’ll know exactly how to grow your presence, attract leads, and turn browsers into buyers (no jargon or overwhelm).
For Small Business Owners, Solopreneurs, Side hustlers Individual wanting to learn Digital Marketing
⏳ Save 40+ hours
No more sifting through endless content – this pack gives you everything in one place.
🎯 Start marketing with clarity
Cut through the noise and finally understand what actually drives growth.
💸 $97 value - yours for just $27
Limited-time launch price. One-time payment. Lifetime access.
🤯 The Truth? Marketing Doesn’t Have to Be This Hard
In 2026, if you’re trying to grow a business without a clear, simple marketing plan you’re not just overwhelmed… you’re falling behind.
And when you don’t have the right foundations in place, it leads to:
- Wasting hours on social media with zero return
- Watching competitors grow while you’re stuck Googling what “SEO” even means
- Spending money on ads that don’t convert — because the basics aren’t dialed in
- Feeling like you’re always doing but never growing
- Second-guessing every decision because it all feels random
The harsh truth?
If your marketing isn’t moving your business forward…
it’s probably holding it back.
So grab this easy-to-follow digital marketing pack and finally learn EXACTLY what you need to attract, connect with, and convert your ideal audience – without the overwhelm.
With this pack, you’ll:
✅ Finally understand the big picture of digital marketing – so you stop jumping between random tactics and start using a strategy that actually works
✅ Learn how to attract the right audience online – without needing a huge budget, big team, or fancy tech setup
✅ Avoid the common beginner mistakes that waste time, drain money, and make your efforts fall flat
✅ Get a clear roadmap for building your online presence – from your website to social media to email, ads, and more
✅ Master the “unsexy” basics that most people skip – the very things that quietly power the most successful brands
✅ Discover how content, email, SEO, and social all fit together to grow your visibility and trust over time
✅ Understand when (and how) to use paid ads without burning your budget on the wrong clicks
✅ Learn to read your analytics like a marketing pro – so you can double down on what’s working and ditch what’s not
✅ Feel confident about your marketing decisions because you finally understand why you’re doing what you’re doing
Ready to stop guessing and start growing?Grab the full pack now and start marketing with confidence.
Your Guide to Digital Marketing (Minus the Overwhelm)
👋 Hi, I’m Paul!
A lifelong entrepreneur, digital strategist, and now, a full-time digital nomad currently based in the heart of the Amazon rainforest (yes, really).
Over the past 20+ years, I’ve built businesses, advised startups, trained founders, and worked with over 4000 small business owners to help them use digital tools more confidently and effectively.
From launching my first tech business in my teens to supporting Welsh startups as a Digital Business Advisor, my journey has taken me from school halls to South America – with one mission always at the core:
👉 Make digital growth simple, clear, and achievable for everyday business owners.
I created the Digital Marketing Made Simple pack because I saw so many brilliant entrepreneurs struggle with the same thing: not knowing where to start.
This isn’t just a product – it’s the kind of guidance I wish I had when I was building from scratch.
Wherever you are on your journey – side hustle, startup, or scaling – I’m here to help you cut through the noise and grow with confidence.
See what other have to say about the Digital Marketing 101: Complete Learning Pack:
A brilliant intro to digital marketing. Clear, concise, and totally accessible – perfect for anyone starting out.
So easy to follow, even for someone like me who usually feels lost when it comes to marketing. I finally feel motivated to take real action.
Absolutely phenomenal. Insightful, inspiring, and packed with practical advice I’ve got so many ideas I can use right away.
Ready to stop guessing and start growing?Grab the full pack now and start marketing with confidence.
Just look at what's included...
Introduction to Digital Marketing
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Vol. 1 – Digital Marketing 101
Length: ≈ 60 pages
Overview:
A clear, jargon-free introduction to digital marketing for small business owners. It explains how online marketing really works and helps you see how every channel fits together — from websites and SEO to email and social.
Contents:
- Introduction — Why Digital Marketing Matters
- The Shift From Traditional to Digital
- How the Digital Marketing Funnel Works
- Key Channels Explained (Web, Social, Email, SEO, PPC)
- Creating a Simple Online Presence
- Understanding Your Audience
- Setting Realistic Goals and Tracking Results
- Free and Affordable Tools to Get Started
- Building Confidence With Digital Marketing
- Recap & Next Steps
Setting Up Your DM Strategy
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Vol. 2 – Setting Up Your Digital Marketing Strategy
Length: ≈ 55 pages
Overview:
Turns digital marketing from something reactive into something planned. This guide helps you set goals, define your audience, choose the right platforms, and map out an actionable strategy that actually fits your business.
Contents:
- Why Strategy Matters More Than Tactics
- Clarifying Your Business Goals
- Defining Your Ideal Customer and Audience Segments
- Crafting Your Brand Message and Tone
- Choosing the Right Platforms and Tools
- Creating Your Marketing Plan and Timeline
- Budgeting and Resource Planning
- Tracking and Measuring Performance
- Reviewing and Adjusting Your Strategy
- Recap & Next Steps
Building Your Online Strategy
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Vol. 3 – Building an Online Presence
Length: ≈ 48 pages
Overview:
Shows how to create a credible, discoverable online home for your business. It covers websites, branding, and visibility — helping you look professional, rank higher, and make a lasting first impression.
Contents:
- Why Your Online Presence Matters
- Creating a User-Friendly Website
- Design Basics for Non-Designers
- Crafting Clear Website Content That Converts
- Setting Up Your Google Business Profile
- Building Trust Through Testimonials and Reviews
- Optimising for Mobile and Speed
- Simple SEO Foundations for Your Site
- Integrating Social Media and Email Sign-ups
- Recap & Next Steps
Content Marketing
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Vol. 4 – Content Marketing
Length: ≈ 50 pages
Overview:
This guide shows how to attract and build trust through valuable, shareable content — even if you’re not a writer or designer. It turns the vague idea of “posting online” into a simple, repeatable system that fits your time and skills.
Contents:
- Why Content Marketing Is So Powerful for Small Businesses
- The 3 Key Purposes of Content: Attract, Educate, Convert
- Understanding Your Audience’s Needs & Questions
- Generating Great Content Ideas
- Choosing the Right Formats (Blogs, Videos, Social, etc.)
- Creating Content That Works — Without Burnout
- Promoting Your Content (Without Being Pushy)
- Simple Editorial Calendars & Batch Creation
- Tools & Templates to Make It Easier
- Recap & Next Steps
Social Media Marketing
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Vol. 5 – Social Media Marketing
Length: ≈ 52 pages
Overview:
Breaks down how to use social media with purpose — focusing on connection over constant posting. You’ll learn how to pick the right platforms, plan realistic schedules, and build engagement without overwhelm.
Contents:
- The Purpose of Social Media: Connection, Not Just Promotion
- Choosing the Right Platforms (and Saying No to the Rest)
- Understanding the Algorithms (Without Getting Lost in Them)
- Finding Your Voice and Style Online
- What to Post: Content Ideas That Actually Work
- Planning & Scheduling Without Burning Out
- Engaging With Your Audience (Without It Taking All Day)
- Hashtags, Trends & Paid Boosts — Simplified
- Measuring Success: What to Track ( and What to Ignore )
- Recap & Next Steps
Search Engine Optimisation (SEO)
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Vol. 6 – Search Engine Optimisation (SEO)
Length: ≈ 61 pages
Overview:
Demystifies SEO for small business owners. You’ll discover what Google really looks for, how to use keywords naturally, and how to appear higher in search — without hiring an agency.
Contents:
- How Search Engines Work (in Simple Terms)
- What Google Looks For (and Why It Matters)
- On-Page SEO — Making Each Page Count
- Keywords: Finding and Using the Right Ones
- Content That Ranks
- Local SEO — Getting Found in Your Area
- Google Business Profile — Your Secret Local Weapon
- Off-Page SEO — Links, Mentions & Trust Signals
- SEO Tools That Make It Easier
- Tracking Your Progress — Metrics That Matter
- AI and SEO — What You Need to Know
- Recap & Next Steps
Email Marketing
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Vol. 7 – Email Marketing
Length: ≈ 87 pages
Overview:
Teaches how to build and use an email list that truly belongs to you. Covers everything from creating sign-ups and lead magnets to writing engaging messages and setting up automations.
Contents:
- The Power of the Email List
- Starting From Scratch — Building a Permission-Based List
- Lead Magnets That Work
- Choosing an Email Marketing Platform
- What to Send — Email Types That Build Trust & Sales
- Writing Emails People Want to Open
- Deliverability, GDPR & Best Practices
- Creating a Simple Email Marketing Plan
- Automations & Welcome Sequences Made Easy
- Measuring Success: Open Rates, Clicks & Beyond
- Recap & Next Steps
Pay Per Click (PPC) Advertising
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Vol. 8 – Pay-Per-Click Advertising (PPC)
Length: ≈ 84 pages
Overview:
A practical guide to running affordable, effective ad campaigns. Explains Google vs Meta ads, setting budgets, writing better ads, and tracking what actually works — no jargon or guesswork.
Contents:
- What PPC Is and Why It Matters
- Understanding the Basics: What You’re Really Paying For
- Choosing the Right Platform: Google Ads vs Social Ads
- Setting Clear Campaign Goals
- Keywords & Targeting — Reaching the Right People
- Crafting a Click-Worthy Ad
- Setting Your Budget (and Sticking to It)
- Landing Pages That Convert
- A/B Testing and Improving Your Ads
- Metrics That Matter
- Common Mistakes ( and How to Avoid Them )
- Recap & Next Steps
Getting Started With AI
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Vol. 9 – Getting Started with AI
Length: ≈ 88 pages
Overview:
Shows how small businesses can use AI tools like ChatGPT and Canva to save time, boost creativity, and simplify daily marketing. Includes ready-to-use prompts and ethical best-practice advice.
Contents:
- What AI Is ( in Plain English )
- Busting the Myths — What AI Can and Can’t Do
- Best Beginner-Friendly AI Tools
- Getting Started with ChatGPT
- Using AI for Content Creation
- Using AI for Planning, Admin & Brainstorming
- Example Prompts You Can Copy & Use
- Smart & Ethical Use of AI
- How to Use AI Without Losing Your Voice
- Building AI Into Your Workflow
- Recap & Next Steps