It’s Finally Here…
Digital Marketing 101: A Complete Learning Pack
Go From Invisible to Unmissable Online
The step-by-step learning pack that shows you exactly how to attract customers, boost visibility, and grow with confidence.
Digital Marketing 101: A Complete Learning Pack
Finally, an all-in-one Digital Marketing learning package, covering all; this jargon-free guide that helps you understand, plan, and actually do digital marketing without the overwhelm.
Why it’s worth it
✔ Built for small business owners, side hustlers, and start-ups
✔ 9 easy-to-follow modules (Full details below)
✔ Practical templates, checklists, and real-world examples
✔ Learn at your own pace – no tech background needed
✔ Designed to turn what you learn into action (and sales)
Start growing your online presence today – because your customers are already searching for you.
🌟 Bonus: Free Monthly Digital Marketing 101 Workshop Access
When you purchase the Digital Marketing 101 Learning Pack, you’ll also get free access to my monthly live 90-minute workshop – an interactive session designed to help you put the guides into practice. Click here to find out more.
9 Modules with detailed step by step guides and practical exercises to get you started.
Module 1: Introduction to Digital Marketing (DM101 Book)
Module 2: Setting up your Digital Marketing Strategy
Module 3: Building an Online Presence
Module 4: Content Marketing
Module 5: Social Media Marketing
Module 6: Search Engine Optimisation
Module 7: Email Marketing
Module 8: Pay-Per-Click (PPC) Advertising
Module 9: Getting Started with AI
You’ve got a great product or service. You’re passionate about what you do. But when it comes to reaching more customers online, it all feels like guesswork. Algorithms. Funnels. SEO. Ads. It’s a lot.
That’s where the Digital Marketing 101 Package comes in.
This isn’t just another online course. It’s your full, step-by-step roadmap to start attracting the right people, building real connections, and turning clicks into customers. Whether you’re running a small business, launching a side hustle, or just trying to understand what digital marketing actually means, this is built for you.
Everything is explained in plain English. Every lesson has a purpose. Every resource is designed to help you take action, not just take notes.
If you’ve ever felt stuck staring at a blank screen, not sure what to post or how to get people to care, you’re not alone.
Most small business owners didn’t start out wanting to be marketers. You just want to grow your business, make a living doing what you love, and maybe get a bit more freedom in the process.
But the online world is noisy. It’s easy to feel invisible. You might’ve tried posting on Instagram, playing around with email tools, or boosting a Facebook ad only to hear crickets.
The truth is, digital marketing does work. You just need the right approach, explained in a way that actually makes sense-and helps you implement it.
That’s why I created these guide books. To give you the confidence, clarity, and tools to show up online like a pro, even if you’re just getting started.
Feedback from the Digital Marketing 101 Event
“Absolutely phenomenal workshop — packed with insight and inspiration!”
“So helpful and easy to follow. I’m feeling really motivated to take action.”
“A brilliant introduction to digital marketing — thank you for making it so accessible.”
“This session was invaluable. I learned so much in such a short time.”
“Thank you! I’ve taken pages of notes and feel way more confident now.”
“Such a generous and practical workshop. Every small business owner should attend this.”
“Wonderful session — engaging, clear, and full of useful tips.”
“Great pace, great content, and great delivery. Highly recommend.”
“I didn’t expect to get so much value for free. Looking forward to more!”
“Thank you so much! I feel inspired, supported, and ready to grow online.”
You know that feeling when you finally get a sale from someone you’ve never met?
That’s the power of digital marketing done right.
With the Digital Marketing 101 Package, you’ll go from feeling lost to knowing exactly how to:
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Show up in Google searches
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Build an audience on social media
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Send emails that actually get read
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Run ads that work-without wasting your budget
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Create content that keeps your business top of mind
You’ll learn how to build a real online presence-one that brings in the right customers and sets you up for long-term growth.
It’s not about going viral. It’s about becoming visible to the people who need what you offer.
No fluff, no jargon—just practical steps you can actually follow. Whether you’re a complete beginner or you’ve dabbled and felt overwhelmed, this course is built to give you clarity, direction, and confidence.
Checkout
- Instant digital access – start learning and implementing within minutes.
- Proven, practical strategies – no jargon, no guesswork, just what works in the real world.
- Built for real businesses – designed from experience, tested with real results.
- 30-day money-back guarantee – if you’re not genuinely impressed, you’ll get a full refund. Click here to read our full refund policy.
Inside your complete digital marketing toolkit…
Introduction to Digital Marketing
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Vol. 1 – Digital Marketing 101
Length: ≈ 60 pages
Overview:
A clear, jargon-free introduction to digital marketing for small business owners. It explains how online marketing really works and helps you see how every channel fits together — from websites and SEO to email and social.
Contents:
- Introduction — Why Digital Marketing Matters
- The Shift From Traditional to Digital
- How the Digital Marketing Funnel Works
- Key Channels Explained (Web, Social, Email, SEO, PPC)
- Creating a Simple Online Presence
- Understanding Your Audience
- Setting Realistic Goals and Tracking Results
- Free and Affordable Tools to Get Started
- Building Confidence With Digital Marketing
- Recap & Next Steps
Setting Up Your DM Strategy
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Vol. 2 – Setting Up Your Digital Marketing Strategy
Length: ≈ 55 pages
Overview:
Turns digital marketing from something reactive into something planned. This guide helps you set goals, define your audience, choose the right platforms, and map out an actionable strategy that actually fits your business.
Contents:
- Why Strategy Matters More Than Tactics
- Clarifying Your Business Goals
- Defining Your Ideal Customer and Audience Segments
- Crafting Your Brand Message and Tone
- Choosing the Right Platforms and Tools
- Creating Your Marketing Plan and Timeline
- Budgeting and Resource Planning
- Tracking and Measuring Performance
- Reviewing and Adjusting Your Strategy
- Recap & Next Steps
Building Your Online Strategy
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Vol. 3 – Building an Online Presence
Length: ≈ 48 pages
Overview:
Shows how to create a credible, discoverable online home for your business. It covers websites, branding, and visibility — helping you look professional, rank higher, and make a lasting first impression.
Contents:
- Why Your Online Presence Matters
- Creating a User-Friendly Website
- Design Basics for Non-Designers
- Crafting Clear Website Content That Converts
- Setting Up Your Google Business Profile
- Building Trust Through Testimonials and Reviews
- Optimising for Mobile and Speed
- Simple SEO Foundations for Your Site
- Integrating Social Media and Email Sign-ups
- Recap & Next Steps
Content Marketing
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Vol. 4 – Content Marketing
Length: ≈ 50 pages
Overview:
This guide shows how to attract and build trust through valuable, shareable content — even if you’re not a writer or designer. It turns the vague idea of “posting online” into a simple, repeatable system that fits your time and skills.
Contents:
- Why Content Marketing Is So Powerful for Small Businesses
- The 3 Key Purposes of Content: Attract, Educate, Convert
- Understanding Your Audience’s Needs & Questions
- Generating Great Content Ideas
- Choosing the Right Formats (Blogs, Videos, Social, etc.)
- Creating Content That Works — Without Burnout
- Promoting Your Content (Without Being Pushy)
- Simple Editorial Calendars & Batch Creation
- Tools & Templates to Make It Easier
- Recap & Next Steps
Social Media Marketing
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Vol. 5 – Social Media Marketing
Length: ≈ 52 pages
Overview:
Breaks down how to use social media with purpose — focusing on connection over constant posting. You’ll learn how to pick the right platforms, plan realistic schedules, and build engagement without overwhelm.
Contents:
- The Purpose of Social Media: Connection, Not Just Promotion
- Choosing the Right Platforms (and Saying No to the Rest)
- Understanding the Algorithms (Without Getting Lost in Them)
- Finding Your Voice and Style Online
- What to Post: Content Ideas That Actually Work
- Planning & Scheduling Without Burning Out
- Engaging With Your Audience (Without It Taking All Day)
- Hashtags, Trends & Paid Boosts — Simplified
- Measuring Success: What to Track ( and What to Ignore )
- Recap & Next Steps
Search Engine Optimisation (SEO)
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Vol. 6 – Search Engine Optimisation (SEO)
Length: ≈ 61 pages
Overview:
Demystifies SEO for small business owners. You’ll discover what Google really looks for, how to use keywords naturally, and how to appear higher in search — without hiring an agency.
Contents:
- How Search Engines Work (in Simple Terms)
- What Google Looks For (and Why It Matters)
- On-Page SEO — Making Each Page Count
- Keywords: Finding and Using the Right Ones
- Content That Ranks
- Local SEO — Getting Found in Your Area
- Google Business Profile — Your Secret Local Weapon
- Off-Page SEO — Links, Mentions & Trust Signals
- SEO Tools That Make It Easier
- Tracking Your Progress — Metrics That Matter
- AI and SEO — What You Need to Know
- Recap & Next Steps
Email Marketing
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Vol. 7 – Email Marketing
Length: ≈ 87 pages
Overview:
Teaches how to build and use an email list that truly belongs to you. Covers everything from creating sign-ups and lead magnets to writing engaging messages and setting up automations.
Contents:
- The Power of the Email List
- Starting From Scratch — Building a Permission-Based List
- Lead Magnets That Work
- Choosing an Email Marketing Platform
- What to Send — Email Types That Build Trust & Sales
- Writing Emails People Want to Open
- Deliverability, GDPR & Best Practices
- Creating a Simple Email Marketing Plan
- Automations & Welcome Sequences Made Easy
- Measuring Success: Open Rates, Clicks & Beyond
- Recap & Next Steps
Pay Per Click (PPC) Advertising
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Vol. 8 – Pay-Per-Click Advertising (PPC)
Length: ≈ 84 pages
Overview:
A practical guide to running affordable, effective ad campaigns. Explains Google vs Meta ads, setting budgets, writing better ads, and tracking what actually works — no jargon or guesswork.
Contents:
- What PPC Is and Why It Matters
- Understanding the Basics: What You’re Really Paying For
- Choosing the Right Platform: Google Ads vs Social Ads
- Setting Clear Campaign Goals
- Keywords & Targeting — Reaching the Right People
- Crafting a Click-Worthy Ad
- Setting Your Budget (and Sticking to It)
- Landing Pages That Convert
- A/B Testing and Improving Your Ads
- Metrics That Matter
- Common Mistakes ( and How to Avoid Them )
- Recap & Next Steps
Getting Started With AI
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Vol. 9 – Getting Started with AI
Length: ≈ 88 pages
Overview:
Shows how small businesses can use AI tools like ChatGPT and Canva to save time, boost creativity, and simplify daily marketing. Includes ready-to-use prompts and ethical best-practice advice.
Contents:
- What AI Is ( in Plain English )
- Busting the Myths — What AI Can and Can’t Do
- Best Beginner-Friendly AI Tools
- Getting Started with ChatGPT
- Using AI for Content Creation
- Using AI for Planning, Admin & Brainstorming
- Example Prompts You Can Copy & Use
- Smart & Ethical Use of AI
- How to Use AI Without Losing Your Voice
- Building AI Into Your Workflow
- Recap & Next Steps
Refund Terms & Conditions
We stand behind the quality of our products and want every customer to be fully satisfied.
If the Digital Marketing 101 Learning Pack or any related downloadable guide doesn’t meet your expectations, you may request a full refund within 30 days of purchase.
To request a refund, please email hello@digitalgrowth101.com within 30 days of purchase, including:
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your full name, order number, and date of purchase,
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confirmation that you’ve downloaded and reviewed the materials, and
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a short explanation of why the product did not meet your expectations, outlining which parts you tried and what outcomes you experienced.
We’ll review your request within 5–10 business days. If approved, your refund will be processed back to your original payment method.
Refunds are issued only for purchases made directly through our website and do not apply to third-party marketplaces or affiliate sales.
We reserve the right to decline refund requests made outside the 30-day period or in cases where there is evidence of misuse, excessive downloading, or attempted redistribution of materials.
Our aim is simple – fair treatment, clear communication, and products that deliver genuine value.
Digital Marketing 101 90 Minute Masterclass Workshop
Each month, we dive into the key areas of digital marketing from strategy and SEO to social media, content, and email – with real-world examples, practical tips, and live Q&A.
It’s a relaxed, supportive space to stay accountable, ask questions, and keep building your skills alongside other small business owners.
Here’s what you’ll gain:
• A clear, focused digital marketing strategy that fits your goals
• A trusted online presence that attracts the right customers
• Better visibility on Google and more organic traffic
• A simple social media approach that actually works
• Email marketing techniques that connect and convert
• A plain-English introduction to paid ads (PPC)
• Confidence to create content people genuinely care about
Included free with your purchase.
Straight after checkout, once registered, you’ll be able to book on one of our events. Details will also be emailed to you.