Digital Marketing 101 – A Masterclass and Learning Pack for Small Business Owners, Entreuprenuers and Indivduals wanting to learn Digital Marketing

If you’re a small business owner, solo entrepreneur, or side-hustler or someone just trying to figure out how to grow your brand online — you’re not alone. The digital world can feel overwhelming, especially when you’re wearing multiple hats and trying to make sense of websites, social media, SEO, email, and everything in between. This workshop is here to simplify things. Whether you’re just getting started or want to build on what you’ve already begun, this session will give you the confidence, tools, and practical know-how to take real steps forward with your digital marketing.

💡 What You’ll Learn

You’ll walk away with a clear understanding of what digital marketing is really about — and how to use it to reach more customers, generate leads, and grow your business online.

Here’s what we’ll cover together:

• Build a Digital Marketing Strategy – Set realistic goals and learn where to focus your time.

• Boost Your Online Presence – Create a website and online footprint that builds trust.

• Get Found on Google (SEO) – Understand how to rank and get more traffic.

• Social Media Made Simple – Learn what to post, where, and how often.

• Email Marketing – Keep in touch with your audience and turn interest into action.

• PPC Advertising Basics – Dip your toes into paid ads without drowning in jargon.

• Content Marketing – Learn how to create content that people actually care about.

This isn’t just theory — it’s packed with real examples, easy-to-follow tips, and tools you can start using straight away.

About the Trainer

Paul is a Digital Specialist with over 20 years of experience, starting with launching a tech venture at 17 and later supporting businesses through various government initiatives. Throughout his career, he has remained passionate about technology and entrepreneurship. Now embracing the digital nomad lifestyle, Paul is currently situated in Santa Cruz de la Sierra, Bolivia, where he empowers small business owners and aspiring entrepreneurs through his platform, Digital Growth 101. His mission is to share his expertise, inspire growth, and support others on their digital journeys.