by Paul @ Digital Growth 101 | May 18, 2025
This video wraps up a workshop on digital marketing, offering final tips and next steps for success. Key advice includes staying updated on trends, focusing on quality over quantity, leveraging data for insights, and consistently engaging with your audience. It...
by Paul @ Digital Growth 101 | May 18, 2025
This lesson covers the basics of pay-per-click (PPC) advertising, explaining how it works and why it’s a powerful tool for driving quick traffic to your site. You’ll learn about setting up effective PPC campaigns, from choosing the right platform (Google,...
by Paul @ Digital Growth 101 | May 18, 2025
In this lesson on email marketing, you’ll learn why it’s essential for businesses and how to effectively implement it. Email marketing offers a high return on investment, with every £1 spent potentially generating £36 in return. The lesson covers key...
by Paul @ Digital Growth 101 | May 18, 2025
In this lesson on search engine optimisation (SEO), you’ll learn how to optimise your website for better visibility on search engine results pages (SERPs). The lesson covers the three key areas of SEO: on-page (keyword research, meta tags, content quality),...
by Paul @ Digital Growth 101 | May 18, 2025
In this lesson on social media marketing, you’ll learn how to leverage platforms like Facebook, Instagram, LinkedIn, and TikTok to reach and engage your audience. Key takeaways include choosing the right platform based on your target audience, setting clear...
