Building Your Online Online Presence

Building an Online Presence In this lesson, we focus on one of the most important foundations of digital marketing: your online presence, starting with your website. Your website is often the first place potential customers go to learn more about you. Unlike social...

Introduction to Digital Marketing

Digital Marketing 101 – Introduction Welcome to Digital Marketing 101, a practical and jargon-free workshop designed to help you understand digital marketing and how to use it to promote your business online. I’m Paul, a digital educator and aspiring digital nomad...

Setting Up Your Digital Marketing Strategy

Setting Up Your Digital Marketing Strategy Before you post on social media, build a website, or run ads, it’s important to take a step back and put a basic digital marketing strategy in place. This lesson focuses on giving you clarity. Without a strategy, digital...