Digital Technology, Marketing & AI for Small Business
Stop guessing. Start growing.
One clear goal. A personal plan. Real progress in 30 days.
Digital Growth 101 is a practical online membership for small businesses, startups and individuals.
Begin with an optional personal Kickstart Call and a personalised 30-day action plan, then keep moving forward with weekly live support, practical learning and a friendly community.
Founding membership: US$29/month (approximately £22)Billed in US dollars; sterling amount varies
Meet Paul & explore the community
Meet Paul, take a look inside Digital Growth 101 and see how your Kickstart fits into the community.
Your first 30 days
Your 30-Day Digital Growth Kickstart.
Your personal starting point inside an ongoing membership. Choose one realistic priority, take manageable steps and get support along the way.
Join and choose your focus
Answer a few simple questions about yourself, your business or project, your biggest challenge and what you would like to achieve.
Have your Kickstart Call
Book an optional complimentary 30-minute call with Paul. Together, identify one realistic priority. Following the call, receive your personalised written 30-day action plan.
Put your plan into action
Follow manageable steps, use relevant Growth Challenges and learning resources, and bring questions to the weekly live Digital Drop-In.
Review your progress
Receive personal check-ins during your first 30 days, reflect on what you have achieved and identify what to focus on next.
Prefer to get started without a call?
The call is optional. You can choose your own goal, use the learning and resources, and receive community support. The complimentary call and written plan following it are part of our current launch offer for new paying members.
What could you achieve in your first 30 days?
Improve your website homepage.
Start a focused marketing campaign.
Create a useful AI workflow that saves time.
Develop a practical plan to attract your first clients.
Your outcomes depend on your starting point, goals and available time.
Weekly live support
A plan is a start. Support helps you keep going.
Your Kickstart is the beginning. Weekly sessions help you put your plan into practice, with continued learning, guidance and group support after your first 30 days.
Digital Drop-In
Bring your marketing, website, AI or digital technology questions. Talk through what you are working on with Paul and get practical guidance on your next step.
Focused Growth Hour
Choose one useful task and set aside a focused hour to work on it alongside other members. Give your own business the attention it is easy to keep putting off.
Keep the conversation going inside the community.
Share progress and ask questions between sessions. Upcoming live sessions and times are listed in the community calendar.
Learning and resources
Learn what you need. Use it in your business.
Choose the learning that supports your goal. There is no expectation to complete every lesson or keep up with everything.
Growth Challenges
Practical challenges to help you take action on your current priority. Every Growth Challenge, including future additions, is included.
Digital Growth Essentials
Plain-English learning to help you understand digital marketing and use AI more confidently in your business.
AI Learning Centre
Guidance, examples and a library of prompts to help you use AI for useful everyday business tasks.
Resources & Quick Wins
Guides, templates and practical resources to help you get a task done and put useful ideas into practice.
12 Specialist Workshops. All included.
Explore practical, in-depth training covering marketing, websites, SEO, lead generation, productivity and more. Every workshop is included in your membership at no extra cost.
Meet the person behind Digital Growth 101
Hi, I’m Paul. I created this for people running real businesses.
I have spent more than 25 years helping small business owners make better use of digital technology and marketing, including as a government-backed Business and Digital Adviser.
Digital Growth 101 brings that practical support into one community. I host the live sessions and your optional Kickstart Call, helping you decide what matters and turn it into manageable action.
My aim is not to tell you to do more. It is to help you understand what is most likely to make a useful difference to your business.
Paul Gadd, founder of Digital Growth 101Your membership
Start with a clear plan. Keep growing with support.
One monthly membership for people running a business, starting something new or building their digital skills. Full access to the learning, live sessions and community, with no workshop upgrades or extra course payments.
What you get
Your Kickstart and ongoing support.
- All 12 specialist workshops, with no extra payments
- Every Growth Challenge, including future additions
- Digital Growth Essentials
- Complete AI Learning Centre
- Resources & Quick Wins
- Weekly live Digital Drop-In
- Focused Growth Hour and other included live sessions
- Community discussions and ongoing group support
- Optional complimentary 30-minute Kickstart Call during our launch offer
- Personalised written 30-day action plan following your call
- Personal progress check-ins during your first 30 days
The Kickstart is your personal starting point. Additional private one-to-one consulting or implementation sessions are optional and charged separately.
Frequently asked questions
A few things you may want to know first.
A clear starting point, practical learning and support that fits around running your business.
Still have a question?
Get in touch with Paul if there is something you would like to check before joining.
Who is Digital Growth 101 for?
Small business owners, people starting a business, freelancers and self-employed people, plus individuals building their digital skills. You can begin with the basics and focus on a practical goal.
Is this a 30-day programme or an ongoing membership?
It is an ongoing monthly membership. Your 30-Day Kickstart helps you get started; learning, live sessions and community support continue while you remain a member.
Is everything included in the monthly price?
Yes. One membership includes all 12 specialist workshops, every Growth Challenge including future additions, Digital Growth Essentials, the complete AI Learning Centre, Resources & Quick Wins, and included live sessions and group support. No extra workshop payments, course purchases or upgrades are required.
Do I have to book the Kickstart Call?
No. During our current launch offer, new paying members can book an optional complimentary 30-minute call with Paul. Prefer to skip it? Choose your own goal and use the learning, live sessions and community support.
When will I receive my written action plan?
Your personalised written 30-day plan follows your Kickstart Call. It sets out one realistic priority, manageable actions and relevant learning. Personal progress check-ins during your first 30 days help you review your next steps.
Do I have to attend every live session?
No. Use the learning at your own pace, join useful live sessions and post questions in the community. Dates and times are in the community calendar.
How does the founding-member price work?
Membership is US$29 per month, approximately £22. Skool bills in US dollars, so your pound payment varies with exchange rates and any payment-provider fees. You keep the US$29 rate while your membership remains continuously active, even when prices increase for new members.
Is extra private support available?
Yes. Additional private one-to-one consulting or implementation sessions are available at an additional charge. These are optional; all community workshops and included learning remain part of your single membership.
What would you like to move forward in the next 30 days?
Choose one useful goal and get practical support to work towards it.
Join Digital Growth 101I’d love to welcome you inside.
Paul